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The Merrywell designed by Can I Play

Logo design for The Merrywell developed by CIP

The Merrywell is a gastro pub created by ‘globe-trotting American chefs’ Grant MacPherson and Sam DeMarco located on the corner of Melbourne’s Clarendon St and Crown Riverside serving local and seasonal produce. Their visual identity, built from a monogram, logotype and a variety of well composited photographic, illustrative and typographic montages created by design studio Can I Play, has been confidently utilised throughout the pub’s interior, signage, menus, taps, flags, business cards and coasters. The result is a varied but cohesive union of identity and interior that delivers a bright, quirky and playful personality.

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