Opinion by Richard Baird.
Austin Fraser is a UK information technology and engineering recruitment specialist with an open and transparent business practice. Established in 2007 it has gone on to win a variety of awards and recently opened its first international office in Munich with another office planned for Austin Texas this year.
Described as dated, parochial and not reflective of Austin Fraser’s ability or ambition, London based design studio Felt Branding were commissioned to develop a new brand identity and to sort out the company’s marketing and communication problems both internally and externally. This went on to include a monogram, logotype, brand guidelines, website, interior graphics and employee handbook.