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Cured designed by Föda Studio

Logo designed by Föda for restaurant San Antonio Cured

Cured is a restaurant located in the recently renovated Admin building of Pearl Brewery’s culinary and cultural campus in San Antonio. Run by chef Steve McHugh, an expert in charcuterie, salumi and all forms of preserves, the restaurant offers a wide variety of meats cured for between 2 and 10 months.

Föda Studio developed a brand identity for Cured, which alongside logo and print included architectural collaboration, that resolves the history of the location, the time involved in preserving meats, Steve’s community and charity involvement as well as his recent cancer survival, through naming, iconography, custom typography and an interesting interaction component. The project also included menu design, business cards and signage.

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Jeffrey’s designed by FÖDA Studio

Logotype and business cards with stippled botanical illustration by FÖDA Studio for Clarksville fine dining restaurant Jeffrey's.

Jeffrey’s was a café, located in the Clarksville district of Austin that was opened in 1975 by Ron and Peggy Weiss and Jeff Weinberger. Renovated and ‘reimagined’ in 2013 by chef Larry McGuire, the venue became a fine dining restaurant, preparing a simply seasonal menu, that has gone on to be named one of 2013′s Top 10 Best New Restaurants in the country by Bon Appétit magazine.

To coincide with this renovation, design agency FÖDA Studio developed a new brand identity solution for Jeffrey’s—which included a logo-type, hand drawn illustrative detail and print with a mix of materials—based around its historic, 35 year relationship with Clarksville.

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