Opinion by Richard Baird.
Rendez-vous des créateurs 2014 was an event that took place in September at experimental meeting, performance and exhibit space Flux Laboratory in the Swiss town of Carouge. The exhibition was an opportunity for those servicing the graphic design chain to show off finishes, materials and techniques under the title “onomatopoeia of printing”. Participants included silk screen printer Atelier Fuerm, binder Bubu, hot stamper H+M, material manufacturer Winter & Company and electro-static flocking specialist Bastcolor amongst others. The exhibition’s brand identity, which extended across invitations, flyers, posters, brochures, coasters, wine labels, shopping bags, signage and website, was developed by graphic design studio Marks.
Marks is a Geneva-based multidisciplinary design studio that specialises in delivering contemporary graphic communication solutions to corporate business, institutions and the luxury goods and industrial art sectors. Their visual identity, a reverse, uppercase, italic logo-type with a consistent line weight, humanistic sans-serif build, square terminals, decent spacing and neat parallel diagonal strokes, now features across a new stationery set that, through a really nice combination of weighty, warm and cold concrete grey, uncoated material choices with a contrasting, high quality, glossy black and white foil print treatment, large point size and plenty of space, deliver an urban and subtle craft backdrop to the confident consistency and slightly unconventional qualities of the type and its layout across the collateral.