Opinion by Richard Baird.
Bray & Slaughter is a UK based regional contractor with over 100 years of experience in the construction industry and an extensive understanding of the education, healthcare, commercial, heritage, conservation and residential sectors. Following industry and company changes, Bray & Slaughter commissioned design studio Mytton Williams to create a new visual identity that would better reflect their growth and move from ‘local builder’ to ‘regional contractor’. The studio’s treatment, a combination of monolinear illustration, a limited colour palette and bold type, was inspired by craftsmanship and a connection to the local community, and was created to appear contemporary and innovative, handle future expansion and bring Bray & Slaughter’s building projects to life.
Wilsons is a UK-based firm that delivers ‘individual and expert’ law services to the corporate, charity, agricultural and private sectors. Their visual identity, developed by design and strategy studio MyttonWilliams, juxtaposes the simplicity and reductionist qualities of a two-stroke W monogram, the formality and subtle technological sensibilities of a sans serif logo-type set in what looks like FS Lola, alongside the organic and humanist etched illustrative landscapes to convey an honest yet professional legal service delivered with a personal care and a customised approach.