BANG is a Sydney based public relations business and sub-company within the M&C Saatchi group. It is described by RE:, the design studio behind its brand identity, as being known for infectious ideas, seriously bright storytelling, and acting as a social loud hailer for its clients, generating impact, creating chatter and building excitement.
RE:’s identity treatment, which included a dynamic animated logo, a variety of printed collateral and soon-to-launch responsive website, visualises the energy, explosive potential and the impact BANG has on its clients’ businesses, using a bold logotype that frames a variety of brand expressions that are conveyed through a good mix of type, illustration, language, photography, static image and motion.
The Confidante is a group of CEOs who draw on their extensive networks to provide business leaders with tailored executive coaching and mentoring services. Designed by Re: Sydney, The Confidante’s new brand identity effectively visualises the confidential and discretionary nature of their work and the executive level of their service through a simple negative space keyhole logo that has been given visual and communicative breadth alongside ornate door handle photography, a contrast of bold sans-serif and fine serif typography, and the perceived high quality of dark paper and a copper foil print finish.