Opinion by Richard Baird.
Attention: Craft was an exhibition of innovative and experimental art created by eleven leading Swedish and Norwegian artists, and part of an annual programme run by and held at Stockholm’s Liljevalchs, the first independent public museum for contemporary art in Sweden. The exhibition took place between June and September this year and featured artists such as Karin Bengtson, Linus Ersson and Hanne Friis. The exhibition’s visual identity, which included a copper, stone, wood and ceramic logotype, large format posters and guide, were designed by Snask.
Opinion by Robert Holmkvist.
PangPang is a Stockholm based microbrewery that was established by oddball Fredrik Tunedal in 2011. Fredrik, only 23 at the time, tattooed PangPang across his knuckles to celebrate the founding of what he believes to be Sweden’s first microbrewery. These knuckles now form the basis of the brewery’s logotype.
Swedish design studio Snask were commissioned to develop a strategy for PangPang’s 2014 summer series of hand brewed beers that would help them to compete within a growing craft beer sector and with the increasing number of microbreweries. This would be achieved by creating a playful visual identity and packaging solution that would stand out on shelves stacked with beer labels that often lacked individual character. The design and naming was built around the theme of tiki — a choice that felt suitable for summer beers and would create an ideal opportunity for interesting, distinctive and cheeky names. These included Cocojambo, Playa del Drevviken, Waikiki, Libertango and Tiki Tango.