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Biber Architects by Spin, United Kingdom

Opinion by Richard Baird.

Branding for Biber Architects designed by Spin

Biber Architects is the New York based practice of teacher, author, architect and former Pentagram partner James Biber. Biber is made up of a tightly organized, highly experienced, and efficient team that have been producing design-led work—where others are process-focused or ideologically orientated—for more than 25 years.

The practice was conceived as a place to tackle architectural work from a fresh perspective, one that can respond to an industry that continues to experience significant change brought on by the personal computer, Internet ubiquity, rapid prototyping, instant and real-time communications, and the separation of design and production. Projects have included the Harley-Davidson Museum, the Fashion Center Needle and Button, and the Glass House Visitors Centre.

Biber’s visual identity, created by UK based graphic design studio Spin and which included logotype, business cards, stationery and website design, is described as having a playful structure and an economy of expression that make a connection with the philosophies of the practice.

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Simon Pengelly by Spin, United Kingdom

Opinion by Richard Baird.

Business cards for British furniture and product design business Simon Pengelly by Spin

Pengelly Design is a British furniture and product design studio, founded by Simon Pengelly in 1993, that embraces a material and process led approach to problem-solving, and an aesthetic that has a lightness, simplicity and timelessness. Since its foundation, the studio has gone on to secure and complete a variety of national and international furniture, transport and product design projects in collaboration with businesses and manufacturers such as Lapalma, Habitat and Modus, Virgin Atlantic and Joseph Joseph.

Simon Pengelly’s new graphic identity, created by UK based graphic design studio Spin and based around a symbol of vertical and consistently weighted strokes, draws its inspiration from the profile of one of Simon’s chairs, constructed from plywood, and set within the context of an earthy, urban and vivid colour palette of brown, grey and bright orange boards. The project included stationery, box tape, business cards and website design.

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Sim Smith Gallery designed by Spin

Opinion by Richard Baird.

Logo designed by Spin for British contemporary art gallery Sim Smith

Sim Smith is contemporary art gallery that specialises in the representation of emerging British artists. The gallery, having established relationships with curators and collectors, complements its exhibitions with artistic projects developed in collaboration with design studios, arts and cultural festivals, as well as charities, national institutions and global retail brands. The gallery’s brand identity, designed by Spin, takes the open white spaces and black inks often associated with those of contemporary galleries and inverts it. This then links a variety of assets that include business cards, tote bags, programme and bookmarks.

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