Opinion by Richard Baird.
Bildmuseet is a centre for visual culture and a museum dedicated to the exhibition of modern international art, architecture, design and photography, as well as retrospectives, and is described as a place for experiences, reflection and discussion. Opened in 2012, Bildmuseet is part of the arts campus at Umeå University, Stockholm, and housed within a distinctive building designed by Henning Larsen Architects located along the shore of the Ume River.
Developed by Swedish graphic design studio Stockholm Design Lab, Bildmuseet’s visual identity, which included logotype, print, interior and exterior signage, was designed to reflect its position as an inspiring collaborative art institution where science and art meet, and would accommodate an inhouse approach to collateral where only a black and white laserjet printer may be available. Although this project is two years old, Stockholm Design Lab have recently taken the time to document the project and publish images of their treatment.
Spritmuseum (formerly Vin & Sprithistoriska Museet) is a Stockholm based art gallery, museum, tasting room, meeting-place, bar, restaurant and open-air café with a unique spirit theme. Its new identity, developed by multidisciplinary design agency Stockholm Design Lab, is based around a bold word-mark constructed from a typeface now synonymous with the Absolut brand (and Swedish design) and pairs it with a simple but iconic four stroke glass illustration that neatly draws its reference from the external structure of the museum. This simplicity is reflected through a set of collateral that juxtaposes heavy headlines, underlines and small body copy that has a subtle art-house/editorial quality that looks clean and modernistic. This formality is given a light-hearted twist with a animation that alters the focus of the logo-type capturing the intoxicating theme of the venue.