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Karuizawa 1984 by The Metric System, Norway

Opinion by Richard Baird.

Packaging for Karuizawa 1984 designed by The Metric System

Karuizawa 1984 is a vintage Japanese single malt and single cask whisky imported and bottled exclusively for the Norwegian market. The first batch, a run of 577 bottles, sold out immediately. Karuizawa’s packaging, created by Scandinavian graphic design studio Metric Design, effectively conveys the age and provenance of the whisky, is sensitive to the Western market, and aware of and largely disregards category conventions, through the juxtaposition of a simple box design and iconic imagery, alongside an information rich and typographically dense label treatment.

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Monster designed by The Metric System

Opinion by Richard Baird.

Monster branded t-shirts designed by The Metric System

Monster is Norway’s biggest production company. It specialises in original format entertainment, drama, feature film and scripted program development for national and international markets and within the public and private sectors. Monster’s brand identity, developed by Scandinavian graphic design studio Metric Design, takes its cues from the company’s mascots, a set of loosely drawn monster personalities, and replaces these with those created by British illustrator Drew Millward.

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