PizzaLuxe began in 2011 as a single restaurant located on London’s Brick Lane hand making good-value, freshly baked pizzas using locally sourced, ‘deluxe’ ingredients. To coincide with an expansion into the Stratford’s Westfield Centre, the brand approached Edinburgh-based design studio The Touch Agency in 2013 to develop a new visual identity that would communicate their core values within a more ‘polished’ environment. In 2014, The Touch Agency continued...
