The Guild is a TV animation and VFX design service that has worked on a wide range of projects providing assets for Gorillaz and Channel 4’s E4 (UK). They approached Berg, now Freytag Anderson, to develop a new identity that could represent the broad and individual talents of its collaborators and the variety of services they provide.
Discovery Science was a cable and satellite channel delivering science and technology related programming to over 68 million US homes and was originally launched in 1999. It had its first relaunch in 2002 becoming the Science Channel and will undergo its third in June this year to become just ‘Science’.
Discovery History is a TV channel owned by Discovery Networks UK and was launched back in November 2010. Taking the existing ‘Discovery’ brand Pete&Tom, a London based design studio founded by Pete Muckleston and Tom Britton, developed the History extension using a ‘D’ logo-mark to visually peel back the years.