Revolver is an Australian film production company with a string of awards and a diverse collection of directors and producers. Their visual identity, refreshed by Sydney-based independent design agency Toko, is a simple, clean and coherent expanding logo-type solution – built from the single, well spaced, all uppercase sans serif Helvetica – that utilises a ‘This Is’ prefix to bind, through typographical consistency, a variety of communication and the directors. Its over-sized application alongside finer details, full bleed, bright neon spot highlights and the juxtaposition of both vertical and horizontal layouts across the collaterals introduce a creative and multi-perspective sensibility that keeps the solution from appearing too corporate.
Established in 1989 and originally located in New York, Macbeth Media Relations is a London based specialist PR agency that delivers ‘individually tailored strategies’ to a small but international roster of singers, musicians, composers and promoters of classical music. Their new visual identity, created by independent design agency This Is Studio, is a nice mix of simple shapes, grid based collateral layouts, utilitarian type, hand finishes and a craft colour palette that works well to contrast and represent a systematic but personal approach.
Penny Royal Films is a UK based collaborative production studio that provides live action, motion graphics, sound and interactive design, branding and concept development services to the film, television and online industries. Earlier this year graphic design studio Alphabetical developed a new visual identity for Penny Royal Films which confidently mixes the practical sensibilities of a stencil cut PR monogram and a distinctive high quality copper foil print finish.