Opinion by Richard Baird
Peter Bailey Company is an international representative of unique and talented photographers and digital artists. Since its founding in 1982 it has grown internationally, and now has offices in both London and New York and commissions photo, motion and CGI work for a global client base. Their new visual identity, designed by creative agency Bunch, utilises negative space in the creation of a colourful PB monogram and is bold and confident in its consistent application and relationship with photography. This post was originally published June 2011, and was update October 2017 with more images.
SugarSin will be a modern sweet shop experience opening in central London later this year, billed as ‘non-traditional’ their brand identity was undertaken by UK based design agency & Smith who developed a more sophisticated retail proposition for both adults and children.