The Tomato Stall is a grower of speciality tomatoes whose distinct flavour is attributed to the increased sunshine they receive from being farmed on the southern English island of the Isle of Wight. From these, The Tomato Stall produces a range of ‘tomato inspired’ artisanal products that are stocked by farm shops and delis throughout the UK and sold from their own market stalls across London and the south.
With a desire to appeal to ‘sophisticated foodies’ and achieve a more established market position capable of meeting the needs of big supermarkets, Designers Anonymous developed a new brand identity and packaging treatment that delivers a clearer brand story, has a strong sense of provenance and a contemporary crafted sensibility through custom typography, bright colour and illustrative flourish.
Desi Cooks is described by Designers Anonymous – the studio behind their new brand strategy, logo and packaging – as a “kitchen-table start-up enterprise” that batch produce original recipes for the prepared Asian food market. The studio was tasked with taking the brand name ‘Desi Cooks’, a “homely, traditional term for the people, cultures, and products of India”, and developing a packaging solution that communicated traditional authenticity and modern-day convenience.