Mellbye is a Norwegian architecture firm founded in 1954 with a “mindset anchored in modernism”. Design studio Heydays created a new brand identity for the firm based around a geometric M symbol built from the initials of their two main services, architecture and interiors. Executed as a combination of blind deboss and die cut detail across a earthy and urban mix of brown and warm grey uncoated boards and fabric, and alongside a contemporary white ink print finish and grid-based layouts, the result is a modernistic reduction of form but expansion of meaning surrounded by a familiar architectural utility, form and texture.
Fieldwork is a Manchester based digital design and branding agency who specialise in “crafting engaging experiences across digital, web and brand”. Their visual identity, a utilitarian mix of stencil cut logo-mark, a bright yet economical single colour palette, weighty boards and sticker detail, is now complemented by the launch of their self-initied print and digital project A Guide To Making Things, illustrated by Hey.
Frederik Laux is an award winning German portrait, fashion, lifestyle and editorial photographer with a client list that includes Alliance and Mercedes-benz. His new visual identity, developed by Stuttgart based design agency LSDK, takes a competently spaced but generic condensed, sans-serif logotype and executes it as a redacted three-line mark die cut by hand across a print solution that mixes the cool and dark greys of uncoated unbleached boards, a pastel green paper, bright fluorescent stickers that cut diagonally through the stationery, the quality and authoritative weight of a letterpress business card with hand painted edges and the unusual detail of a portfolio case with a strap made from bike inner tubes.