Opinion by Richard Baird.
Collective is a new Istanbul based agency that is described loosely by Hey, the design studio behind its brand identity, as producing content, communication and design work. Its has an ideology, like the name suggests, based around a collaborative approach, developing projects with an extended network of people with a variety of skills. Hey recently created an visual identity treatment for the agency that draws its distinctive character and impact from a contrast of type detail, type size and colour, as well as good quality materials and print finishes.
“Released quarterly as a printed magazine, Alquimie is a written emulsion of alcoholic and non-alcoholic drinks. Covering wine, beer, spirits, bitters, coffees and other solutions of interest; Alquimie explores the liquids themselves — their origins and stories. Working with photographer James Morgan, the inaugural edition of Alquimie included over 160 images across 152 pages.” – Alquimie
Melbourne based graphic design and visual communications studio ThoughtAssembly, responsible for developing and managing Alquimie’s name, brand identity, print and art direction, utilise the thick white ink and warm concrete grey substrate of the business cards, a traditional, open, hand-sewn detail of the magazine, tinted photography and the well spaced uppercase serif characters of the logotype to hint at the history and craft the publication looks to uncover, its authority and high quality.