Happy Maple by Garbett, Australia
Posted: Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: Bakery Logos and Packaging, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Design for Donuts, Design For Print, Design News, Design Opinion, Design Reviews, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Opinion, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Retail Logos, Sans-serif Logotypes, Smile In The Mind, The Best Brand Identities of 2016, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Happy Maple by Garbett, AustraliaOpinion by Richard Baird.
Happy Maple is a Adelaide-based bakery dedicated to producing small batch 100% vegan donuts, baked not fried, made from gluten, tree nut and peanut free recipes. Orders are by phone, e-mail or through their pop-up stores. There is no website, just a social media presence with lots of donut images, a personable approach to communication, and a cheerful brand identity created by local graphic design studio Garbett.
Bronuts by One Plus One Design, Canada
Posted: Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Cafe Logos, Canadian Design, Design for Donuts, Design For Print, Design News, Design Opinion, Design Reviews, Fonts In Use: Geometric Sans-serif, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Restaurant & Cafe Menu Designs, Sans-serif Typography, Sign Design, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Best Logo Designs of 2015, Triplex Business Cards, Typography, Uncoated Papers & Cards Comments Off on Bronuts by One Plus One Design, CanadaOpinion by Richard Baird.
Bronuts sells handmade donuts and freshly brewed coffee to the local community of the Exchange District in Winnipeg, Canada, and, as the name suggests, is run by two brothers. Bronuts’ location draws a variety of customers, from young professionals and corporate offices to college students. It has a warm interior of light wood, white tiles, exposed architectural surfaces and low-hanging bulbs.
Much like its interior, Bronuts’ brand identity, created by graphic design studio One Plus One Design and which including stationery, packaging and signage, comfortably sits between hipness and accessibility, and is thoroughly current. This is reflected within the geometric sans-serif characters of the logotype, the simple, playful and communicatively clear donut and coffee cup iconography, the cleverness of a logo with a glaze that doubles as a smile, doughnut patterns and the straightforward application of these assets across interior and packaging. This also extends to a limited colour palette and the uncoated and debossed surface and three-ply weight of a letterpress business card.
