BPO


Simplee Aloe by Designers Anonymous

Opinion by Richard Baird.

Logo and packaging by Designers Anonymous for aloe vera drink Simplee Aloe

Simplee Aloe is an all natural aloe vera-based drink with grape juice and a splash of lemon created as a healthy alternative to products made with sugar, and is available in 1 litre and 330ml sizes. Founders Alex and Raymond Pang approached Designers Anonymous to help them to communicate Simplee Aloe’s unique qualities, compete with both aloe vera drinks and coconut waters, and to secure listings with big supermarkets through an engaging brand identity. This included strategy, illustration, packaging, poster and website design.

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Jamsheed Laneway designed by Cloudy Co.

Opinion by Richard Baird.

Logo with graffiti spray detail and fluorescent ink print finish designed by Cloudy Co. for Jamsheed's Laneway variety

Jamsheed is a Yarra Valley boutique winery named after a Persian king that, according to ancient writings, through his fondness for storing fresh grapes in jars discovered wine. Jamsheed recently worked with Melbourne based Cloudy Co., the design studio behind its brand identity, on the launch of its new Laneway label, a variety created specifically for the growing Japanese wine bar market.

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