Vocation Brewery Limited Edition by Robot Food, UK
Posted: December 7, 2015 Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Back of Pack Design, Beer Packaging, Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Colour in Use: Gold, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Creative Packaging, Design Opinion, Design Reviews, Designed by Robot Food, Designed in Leeds, Emboss Detail, Foil Blocking, Fonts in Use: Duke Fill, Fonts in Use: Niveau Grotesk, From Europe, From the United Kingdom, Gold Foil, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Illustration, Logo Design & Branding Blog, Metallic Spot Colours, Microbrewery, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Silver Ink, Spot Colours, The Best Packaging of 2015, Typography, Uncoated Papers & Cards Comments Off on Vocation Brewery Limited Edition by Robot Food, UKOpinion by Richard Baird.
Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers described as having distinctive and punchy flavour profiles. Communicating the brewery’s unique personality and the crafted quality of its range rested in the hands of UK based graphic design studio Robot Food.
Drawing on the beer’s tropical, fruity, floral and hoppy characteristics, the brewery’s fearless, daring and renegade attitude, and the art of beer craft, the studio created a brand identity and label design that juxtaposes bold and robust typography alongside fine, fluid and hand drawn illustration.
To celebrate the holiday season, Robot Food and Vocation Brewery continue to collaborate, this time with a festive release in the run up to Christmas. Naughty & Nice is a single batch chocolate stout, dreamt up by the studio, created by the brewers at Vocation, and limited to 1323 bottles. It draws on the naming conventions, aesthetic qualities and design process of Vocation’s core range, and the shared challenger attitude that unites studio and brewer, but with a couple of seasonal twists.
Vocation Brewery by Robot Food, United Kingdom
Posted: May 1, 2015 Filed under: Fonts in Use, Food and Drink, Logo Reviews, Packaging Reviews | Tags: Alcohol Packaging, Back of Pack Design, Beer Packaging, Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Creative Packaging, Design Opinion, Design Reviews, Designed by Robot Food, Designed in Leeds, Emboss Detail, Fonts in Use: Duke Fill, Fonts in Use: Niveau Grotesk, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Microbrewery, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Spot Colours, The Best Brand Identities of 2015, The Best Business Cards of 2015, The Best Packaging of 2015, The Very Best of 2015, Typography, Uncoated Papers & Cards 3 Comments »Opinion by Richard Baird.
Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers that have distinctive and punchy flavour profiles, and a visual identity, packaging design and naming convention created by Leeds-based studio Robot Food. This draws on the tropical, fruity, floral and hoppy characteristic of the range, and the brewery’s fearless, daring and renegade attitude.
This post was updated March 2017 to include Vocation’s latest release, a range of craft lagers that acknowledge the increasing interest in the subtle complexities of pilsner. Robot Food drop the detailed illustration and dark backgrounds in favour of a lighter and brighter approach with the intention of expressing the crisp and fresh qualities of these new varieties whilst working in an alternative take on the brewery’s renegade attitude.
