BPO


Reachin’ designed by Karoshi

Opinion by Richard Baird.

Duplex and die cut business card design by Karoshi for Myeloma charity event Reachin'

Reachin’ is a regular charity event established in 2012 to engage with a younger demographic and raise awareness and funds for Myeloma UK, an organisation dedicated to finding a cure for Myeloma, a rare cancer of the bone marrow. Money made from each event is complemented by the online sale of branded t-shirts, vests and tote bags.

Designed by Karoshi, Reachin’s brand identity draws its inspiration from the architecture of the Turner Contemporary art gallery, the venue of its first and forthcoming events. The building’s clerestory windows, mono pitched roofs and glass facades informed the creation of a grid-based system and the use of dynamic geometric shapes to cohesively bind a simple logo design, poster layouts, patterns, business cards, stationery, merchandise and a changing event-based colour palette.

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Bec Brittain designed by Lotta Nieminen

Logo and duplex business cards designed by Lotta Nieminen for New York based lighting and product designer Bec Brittain

Bec Brittain is a New York based lighting and product designer who is driven by a “love for luxurious materials, intuitive forms and forward-thinking technology.” Working with her small team from a studio in Brooklyn, Bec Brittain creates products that explore and experiment with new production techniques and materials that push the boundaries of American-made centrepiece lighting design. Each piece is created and inspected by Bec and produced using a local network of fabricators and artisans.

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Shaun Ford & Co. designed by Savvy

Logotype and business card with block foil detail designed by Savvy for bespoke furniture design firm Shaun Ford & Co.

Shaun Ford & Co. is a Canadian bespoke furniture an interiors business that creates tailored environments for the sophisticated, style conscious consumer, and whose work revolves around a timeless approach to space. Each piece of furniture is designed with careful consideration given to the years that it will have to coexist within a particular environment and with the intention that each acquires further value over time. These ideas informed the development of its new brand identity, designed by Savvy, and visualised through type, material, layout and print finish.

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