BANG is a Sydney based public relations business and sub-company within the M&C Saatchi group. It is described by RE:, the design studio behind its brand identity, as being known for infectious ideas, seriously bright storytelling, and acting as a social loud hailer for its clients, generating impact, creating chatter and building excitement.
RE:’s identity treatment, which included a dynamic animated logo, a variety of printed collateral and soon-to-launch responsive website, visualises the energy, explosive potential and the impact BANG has on its clients’ businesses, using a bold logotype that frames a variety of brand expressions that are conveyed through a good mix of type, illustration, language, photography, static image and motion.
Giant Owl is a London-based independent production company that creates television programmes, commercials and short films for clients such as Channel 4 and Rimmel London.
Design agency Alphabetical recently developed a new brand identity solution for Giant Owl—which included an animated logo, flat colour palette, glow-in-the-dark paper and bold illustrative detail—that leverages a simple observation to balance an expected technicality with a playful personality, whilst matching the company’s work and providing distinction in an increasingly overcrowded market.