Curious Space is a London-based scenographers—a specialist scene setter—that creates “unique and inspiring spaces for museums, galleries and more”. Their visual identity, developed by Mash Creative and May Ninth, ‘splits apart to create a physical space that intrigues whilst the type can sit either horizontally or vertically in numerous layouts within the dotted grid”, establishing a flexible and unusual yet structured solution that extracts a proprietary value from the near-neutrality of Gotham’s geometric sans-serif characters.
New York-based studio DIA have developed the brand identity for Fin Collective, a new custom surfboard business from Rick Malwitz, a craftsman who began producing boards in 2004 from a ‘dusty basement in landlocked Philadelphia’. DIA’s solution establishes a minimal but professional platform which avoids the over-enthusiastic, excessive energy and sharp design cues typically associated with the industry, in favour of a restraint and consistency that conveys high quality, craft and Rick’s close personal relationship with the sport, through an abstract logo-mark, uppercase logotype, personal photography and broadly-spaced lowercase typography.
Brian R Richards (BRR) is a brand strategy and design firm based in Auckland, New Zealand. Their identity, a triple letter monogram, is part of a complete and bespoke typeface solution that explores the ideas of reductionism and the balance between type, form and shape.