BPO


The Practical Man by Garbett, Australia

Opinion by Richard Baird.

Branding for sports and fashion retailer The Practical Man by Australian graphic design studio Garbett

The Practical Man is an online retail destination for men’s sports style and fitness, activewear and equipment, but also editorial content that covers reviews, fitness-focused travel guides and in-depth insight into new brands. It curates a catalogue of world-leading products that exist at the intersection of fashion and sports performance, designed by innovative and passionate brands with progressive approaches.

Australian graphic design studio Garbett worked with The Practical Man to develop a brand identity and visual language that would expresses their unique perspective on men’s performance style. This extended to swing tags, business cards, packaging, a series of still life images and website developed by Sons & Co.

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Vitra Packaging 2016 by BVD, Sweden

Opinion by Richard Baird.

Package design for Vitra by Swedish design studio BVD

Vitra is a Swiss furniture manufacturer that holds the European license to many of Herman Miller’s ranges. It has a large and diverse catalogue of contemporary home and office furnishings, furniture for public spaces and timeless classics by notable designers such as Charles & Ray Eames, George Nelson and Verner Panton.

After years of admir­ing Vitra’s range of fur­ni­ture, Scandinavian graphic design studio BVD recently had the oppor­tu­nity to develop a new pack­ag­ing system for the company.

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Bubu by Bob Design, Switzerland

Opinion by Richard Baird.

06-Bubu-Branding-Print-Bob-Design-Switzerland-BPO

Buchbinderei Burkhardt, now shortened to Bubu, is a family-owned binding specialist established in 1941. It is now run by third-generation family members and has locations in the Swiss cities of Zürich and Mönchaltorf.

Bubu provides consultancy and prototyping services, curates an extensive binding library of over 2000 books, and offers a wide variety of soft and hardcover binding techniques. These include the familiar and utilitarian such as comb, staple and glue, and extends to the more traditional crafted processes of thread, thread and knot, and lock stitch.

Bubu worked with London and Zürich based graphic design studio Bob Design to revise its visual identity and link digital and print based communications. Assets included logotype, business cards, envelopes, packaging, signage, vehicular graphics and web design. This post was updated 13/05/16 with a bunch of new project images.

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