Opinion by Richard Baird.
The Counter Press is a letterpress studio and workshop located in an old chocolate factory in the East End of London. They work exclusively with hand set wood and hot metal type on antique presses to create contemporary typographic design, artwork and limited edition prints. While taking on small outside projects, founders David Marshall and Elizabeth Ellis are keen to stress they are not a commercial printer but full-time designers with a passion for traditional moveable type, and the craft and beauty of letterpress.
After three years of business The Counter Press recently found the time to build on their visual identity with a new set of business cards. While a limited canvas, these manage to bring together and convey some of the studio’s typographic and print expertise, and draw contemporary design sensibilities from traditional processes.
Adlin Inc. is a consulting company that looks to help start-ups, and those that should behave like start-ups, to focus and act on customer-centric business decisions quickly and effectively. Adlin Inc. was founded by Tamara Adlin, a customer experience and e-commerce specialist who is described by Apartment One, the design studio behind the company’s brand identity, as having a bold and dynamic personal style. These qualities, as well as Tamar’s vibrancy and individuality, were the inspiration for her visual identity, which included logotype and business card design as well as a website informed by her ‘whiteboarding’ and post-it approach.