Sydlexia: Making Sense Of Dyslexia by BBDO Dubai, UAE
Posted: May 5, 2017 Filed under: Education, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Campaign Design, Colour in Use: Pastels, Design Blog, Design News, Design Opinion, Design Reviews, Designed in Dubai, Designed in Sydney, Graphic Design, Graphic Design Blog, Graphic Design Shortlist 2017, Logo Design & Branding Blog, Logo Design Resource, Logo Opinion, Logos, Logotypes, Pastel Colours, Poster Design, Sign Design, Smile In The Mind, The Best Graphic Design Work of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Play, Typography 2 Comments »Opinion by Richard Baird.
Sydney Dyslexia intends to challenge the misconception that dyslexia is a learning disability, and instead, move the conversation forward, to more appropriately address it as a learning difference. Sydlexia is an innovative and pioneering platform, created by Sydney Dyslexia, to help aid this change, and offers new techniques and training methods to help facilitate “dyslexia correction”.
Dyslexia is the most common learning disorder. It affects 1 in 10 people worldwide. It is indifferent, and its challenges are felt by those from all walks of life. Sydlexia worked with BBDO Dubai on brand identity and its first campaign with the intention of engaging a diverse group of people.
Taking their cues from the universal notion of dyslexia as a learning difference that breaks up and rearranges letters and words, BBDO finds a convivial, modern and universal expression that draws a lot of visual and cognitive equity from simple typographical play, the fracturing of words and the process of their reconstruction.
Researchers In Schools by Paul Belford Ltd., United Kingdom
Posted: January 18, 2016 Filed under: Education, Logo Reviews | Tags: Brand Book, Brand Guidelines, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, British Design, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Paul Belford Ltd, Designed in London, Fonts in Use: Futura, From the United Kingdom, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logotypes, Minimal Design, Minimalist Brand Identities, Monogram Design, Sans-serif Typography, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, Tote Bag Design, Typography, Uncoated Papers & Cards 5 Comments »Opinion by Richard Baird.
Researchers In Schools recruits and trains post-doctoral science researchers in the United Kingdom to become teachers with the intention of increasing subject expertise, promoting fields of research and improving university access. Researchers In Schools recently worked with London based graphic design studio Paul Belford Ltd. to develop a new brand identity system and visual language. This went on to include logo design and brand guidelines, business cards, illustration and tote bags.
Goldsmiths, University of London by Spy, United Kingdom
Posted: October 23, 2015 Filed under: Education, Graphic Design Reviews, Logo Reviews | Tags: Brand Guidelines, Branding, British Design, Brochure Design, Campaign Design, Catalogue Design, Design For Print, Design for University, Design Reviews, Designed by Spy, Designed in London, Fonts in Use: Druk, Fonts in Use: Graphik, Fonts in Use: Helvetica, Fonts in Use: Publico, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Overprint, Poster Design, Prospectus Design, Sans-serif Logotypes, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Very Best of 2015, The Very Best of BP&O, Type Foundry: Commercial Type Comments Off on Goldsmiths, University of London by Spy, United KingdomOpinion by Richard Baird.
Goldsmiths is a world-renowned public research university founded in 1891 and located in south-east London. It provides a diverse programme of study, but specialises in creativity, and covers the arts, design, humanities, and social sciences.
Goldsmiths’ heritage, which was reflected in its previous identity in a familiar and conventional manner, makes way for a far more current visual expression created by British graphic design studio Spy. This included an unassuming sans-serif logotype, a bold and expressive typographical system based around the font family Druk, a revised tone of voice and bright spot colour alongside those that are described as subdued. This unites a variety of print communication including, but not limited to, posters, postcards and welcome packs.
