Opinion by Richard Baird.
The Architecture Division of the California College of the Arts (CCA) is an internationally recognised leader in architecture and interior design education. Its programs, which focus on digital technologies and material systems, design research and urban agency, were developed to prepare students for creative practice where material innovation and formal experimentation meet social engagement and cultural collaboration. CCA Architecture strives to develop the next generation of architects and designers, those who will go on to shape the future of the built environment.
American studio Manual worked with the college to develop a unifying graphic identity for the division, to differentiate it within an art college with a diverse curriculum, and strengthen its wide-ranging communication materials, those that are aimed at prospective international students, faculty members and visiting lecturers. Using a simple /\ motif and employing a variety in its implementation Manual find an interesting balance between the structural, the material and the digital across brochures, posters and wayfinding.
Opinion by Richard Baird
The London School of Hygiene & Tropical Medicine (LSHTM) was founded in 1899 and has established itself as a world leader in the fields of research and postgraduate education in public and global health. The university is made up of more than 4,000 students and 1,000 staff across 100 countries, and is one of the highest-rated research institutions in the United Kingdom.
With a need to articulate a broad offering across both education and research, in a more relevant and engaging way, and a desire to become the first choice for research partners and prospective students amongst increasing competition, LSHTM worked with Spy to develop a new graphic identity that would link a wealth of printed assets. These included, reports, brochures and prospectuses, business cards, flyers and posters.
Opinion by Richard Baird.
Den Norske Filmskolen (The Norwegian Film School) provides a broad range of practical film courses taught by a full-time teaching staff and guest lecturers and instructors with active careers in the national and international film industries. It is the only one of its kind in Norway, developed as a separate department at Lillehammer University College in 1997 and now part of Inland Norway University of Applied Sciences. Courses cover film direction, screenplay, cinematography, sound and production design, digital design and documentary making.
With a desire to better articulate the “energy and vision” of the school, and to help them better differentiate themselves, foster emotions and reflect their role in producing the filmmakers of the future, Den Norske Filmskolen worked with Scandinavian graphic design studio Neue to develop a new graphic identity that would work onscreen and in print. This links a variety of assets that include posters, banners, tote bag and website.