Goldsmiths, University of London by Spy, United Kingdom
Posted: Filed under: Education, Graphic Design Reviews, Logo Reviews | Tags: Brand Guidelines, Branding, British Design, Brochure Design, Campaign Design, Catalogue Design, Design For Print, Design for University, Design Reviews, Designed by Spy, Designed in London, Fonts in Use: Druk, Fonts in Use: Graphik, Fonts in Use: Helvetica, Fonts in Use: Publico, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Overprint, Poster Design, Prospectus Design, Sans-serif Logotypes, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Very Best of 2015, The Very Best of BP&O, Type Foundry: Commercial Type Comments Off on Goldsmiths, University of London by Spy, United KingdomOpinion by Richard Baird.
Goldsmiths is a world-renowned public research university founded in 1891 and located in south-east London. It provides a diverse programme of study, but specialises in creativity, and covers the arts, design, humanities, and social sciences.
Goldsmiths’ heritage, which was reflected in its previous identity in a familiar and conventional manner, makes way for a far more current visual expression created by British graphic design studio Spy. This included an unassuming sans-serif logotype, a bold and expressive typographical system based around the font family Druk, a revised tone of voice and bright spot colour alongside those that are described as subdued. This unites a variety of print communication including, but not limited to, posters, postcards and welcome packs.
Edvard Munch High School by Snøhetta, Norway
Posted: Filed under: Education, Logo Reviews | Tags: Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design Opinion, Design Reviews, Designed by Snohetta, Fonts in Use: Euclid Flex, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Poster Design, Sans-serif Typography, Stationery Design, The Best Brand Identities of 2015, The Best Business Cards of 2015, Tote Bag Design, Type Foundry: Swiss Typefaces, Typography, Uncoated Papers & Cards Comments Off on Edvard Munch High School by Snøhetta, NorwayOpinion by Richard Baird.
Edvard Munch High School provides students with a broad programme of study, with a particular focus on creative classes such as music, dance, product design and textiles, in conjunction with core academic subjects. Classes are given in a newly refurbished, early 20th century building, and the former home of the Oslo National Academy of the Arts.
To coincide with the refurbishment, the school also launched a new brand identity system, created by Norwegian graphic design studio Snøhetta, and based around theme of duality and the concept perspectives, a reflection of the school’s academic and creative programme, versatility and knowledge. This extended to posters, business card, brochure, tote bag and signage, some of which feature a folded, three-dimensional, interactive component.
The University of Sydney by Maud, Australia
Posted: Filed under: Education, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Brand Guidelines, Branding, Brochure Design, Campaign Design, Catalogue Design, Colour in Use: Red, Design For Print, Design for University, Design Reviews, Designed by Maud, Designed in Sydney, Fonts in Use: Antwerp, Fonts in Use: Apercu, Fonts in Use: GT Haptik, Fonts in Use: GT Sectra, From Australia, Graphic Design, Graphic Design Blog, Magazine Design, Overprint, Prospectus Design, Rotalic Typography, Sans-serif Typography, The Best Graphic Design Work of 2015, Type Foundry: Colophon, Type Foundry: Grilli Type Comments Off on The University of Sydney by Maud, AustraliaOpinion by Richard Baird.
Although The University of Sydney is recognised as the oldest university in Australia, one steeped in history, it has, more recently, suffered from a decline in its rank and the perception that it is unwilling to adapt to a changing, increasingly competitive and well-branded educational landscape. In response to this the university worked with Surry Hills based graphic design studio Maud to reposition it in a way that would better reflect its forward thinking nature and pioneering spirit. This was achieved through a diverse typographical approach to communication, bound by a limited colour palette and applied to undergraduate guides, posters, brochures and website.
