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Aultmore by Stranger & Stranger, United Kingdom

Opinion by Richard Baird.

Packaging for single malt Scotch whisky brand Aultmore designed by Stranger & Stranger

Aultmore is a rare Speyside single malt Scotch whisky known locally as “a nip of the Buckie Road” and is part of the ‘Last Great Malts of Scotland’ collection from John Dewar & Sons. Drawing inspiration from the misty and mysterious area known as ‘Foggie Moss’, a place where the distillery’s water filters through, London based graphic design studio Stranger & Stranger developed a label, bottle and packaging treatment that, while heavy on the heritage, individuality and craft cues inherent to the industry, sets a unique tone through image and the absence of image.

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Vocation Brewery by Robot Food, United Kingdom

Opinion by Richard Baird.

Illustrated packaging design by Robot Food for British craft beer brewery Vocation.

Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers that have distinctive and punchy flavour profiles, and a visual identity, packaging design and naming convention created by Leeds-based studio Robot Food. This draws on the tropical, fruity, floral and hoppy characteristic of the range, and the brewery’s fearless, daring and renegade attitude.

This post was updated March 2017 to include Vocation’s latest release, a range of craft lagers that acknowledge the increasing interest in the subtle complexities of pilsner. Robot Food drop the detailed illustration and dark backgrounds in favour of a lighter and brighter approach with the intention of expressing the crisp and fresh qualities of these new varieties whilst working in an alternative take on the brewery’s renegade attitude.

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Rush Talent designed by Bunch

Logo and business cards designed by Bunch for London based public relations company Rush Talent

Design studio Bunch worked with Rush Talent, a London based public relations company, to develop a visual identity, this included monogram, logotype and stationery design. Rush Talent describes itself as at forefront of the factual and lifestyle television scene and represents emerging UK broadcasters working within the fields of fashion history, sports, science, architecture, food and art, and includes the likes of Amber Jane Butchart, Fern Riddell and Chris Naunton.

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