BPO


Brae designed by Studio Round

Opinion by Richard Baird.

Still life created by photographer Scottie Cameron

Brae is a restaurant, located in the Australian town of Birregurra, that describes itself as having a menu of unique and contemporary dishes built around a respect for nature and seasonality, and crafted from organic ingredients both locally sourced and grown on its own 30 acre site. Brae’s new brand identity—which included a new logo-type, menu, stationery set and website developed by Melbourne based Studio Round—juxtaposes traditional typography and a seasonal colour palette alongside the contemporary creativity and rich natural detail of a series of still life photographs taken by Scottie Cameron.

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Mellbye designed by Heydays

Stationery with blind emboss and die cut detail designed by Heydays for architecture firm Mellby

Mellbye is a Norwegian architecture firm founded in 1954 with a “mindset anchored in modernism”. Design studio Heydays created a new brand identity for the firm based around a geometric M symbol built from the initials of their two main services, architecture and interiors. Executed as a combination of blind deboss and die cut detail across a earthy and urban mix of brown and warm grey uncoated boards and fabric, and alongside a contemporary white ink print finish and grid-based layouts, the result is a modernistic reduction of form but expansion of meaning surrounded by a familiar architectural utility, form and texture.

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