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Celestine Eleven designed by Construct

Business card with blind sculpted emboss detail designed by Construct for luxury fashion and homeware store Celestine Eleven

Celestine Eleven is a fashion and homeware store located in London’s Shoreditch that describes itself as having its “roots firmly founded in counter culture”, adding “a new holistic realm to the retail experience” and aiming to provide an alternative, luxury concept store that offers a “means to live well within all spheres: aesthetically, intellectually and spiritually” by honouring the importance of each through the “unique selection of product”.

The store’s visual identity, designed by Construct, contrasts bright white papers, heavy boards and a blind sculpted emboss (reminiscent of carved marble surfaces) with uncoated unbleached carriers and black foil detail bound by the carved depth of roman numeral and sans-serif logotype. These deliver the significant restraint you would expect of a high fashion brand, a retrospective nod to the concept of timeless style (and perhaps the grandiosity of the past tempered by contemporary understatement) and a sense of high tactile quality and craftsmanship.

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Bundle designed by The Company You Keep

Logo and debossed tag designed by The Company You Keep for curated mum-to-be hospital bag service Bundle

Bundle is a service established by Sarah Cole that provides mums-to-be with a curated bag containing everything they need for their stay in hospital. Melbourne based design studio The Company You Keep (TCYK) developed a visual identity for Bundle that, through colour, bold sans-serif typography, the high quality perceptions of embossed and debossed print work and plenty of space, reflects the quality of the products and the “softness, tranquility and security” that the service aims to help with during the “frenzy of birth”.

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Noam designed by Graphical House

Logo and business card with black deboss foil detail created by Graphical House for interior design consultancy Noam

Noam is a London based interior design firm that specialises in luxury finishes. Graphical House recently developed a new brand identity for Noam which they describe as understated and articulating “the precise and deliberate attention to detail, material and finesse present in the environments created by the firm”. These values resonate through the high quality materials and print finishes, and offer a communicative and aesthetic counterpoint to the reductionist sensibilities of the logotype and website.

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