Celestine Eleven is a fashion and homeware store located in London’s Shoreditch that describes itself as having its “roots firmly founded in counter culture”, adding “a new holistic realm to the retail experience” and aiming to provide an alternative, luxury concept store that offers a “means to live well within all spheres: aesthetically, intellectually and spiritually” by honouring the importance of each through the “unique selection of product”.
The store’s visual identity, designed by Construct, contrasts bright white papers, heavy boards and a blind sculpted emboss (reminiscent of carved marble surfaces) with uncoated unbleached carriers and black foil detail bound by the carved depth of roman numeral and sans-serif logotype. These deliver the significant restraint you would expect of a high fashion brand, a retrospective nod to the concept of timeless style (and perhaps the grandiosity of the past tempered by contemporary understatement) and a sense of high tactile quality and craftsmanship.
Noam is a London based interior design firm that specialises in luxury finishes. Graphical House recently developed a new brand identity for Noam which they describe as understated and articulating “the precise and deliberate attention to detail, material and finesse present in the environments created by the firm”. These values resonate through the high quality materials and print finishes, and offer a communicative and aesthetic counterpoint to the reductionist sensibilities of the logotype and website.