Opinion by Richard Baird.
Visser & Smith Marine Contracting is the market leader for subsea power cable installation in Europe. It provides and lays grid-to-grid connections for offshore wind farms and similar facilities. Following investment from and partnership with dredging and marine experts Boskalis, Studio Dumbar worked with VMSC, now named VBMS (VolkerWessels Boskalis Marine Solutions), to provide strategy, brand identity design and creative direction that would help launch this new partnership onto the international market place. This included brochures, business cards, stationery and signage.
Function Engineering is described by Sagmeister & Walsh, the design studio behind their new brand identity, as specialising in “mechanical design and engineering for product development within, but not limited to consumer electronics, computing and networking, mobile, medical, robotics, entertainment, commercial and industrial equipment.”
Narrowing in on Function’s expertise in designing hinge and linkage mechanisms, Sagmeister & Walsh designed a new typographical brand identity system based on a pivot system that was then expanded into a series of icons, illustrations, animated logo and patterns which were then utilised in print and online.
Reflect Lights is an architectural lighting design and supply firm based in the Greek city of Thessaloniki. Their new identity, created by independent design studio Designers United, visualises converging and refracting light trajectories as an abstract and three dimensional structural form to capture the concept of light moving within a contained three dimensional space.