Seafarers is a recently rejuvenated seven floor habour front building located in Auckland’s Britomart precinct that will house, over two floors, Michelin starred chef Josh Emett’s flagship restaurant, due to open in stages throughout 2014, as well as brasserie and bar Ostro.
The brand identity for the building, restaurant and brasserie, developed by Inhouse, draws on the rich history of the space—once known as Auckland’s Sailors Home—and its contemporary renovation through a variety of traditional and more recent typographical and nautical detail. This extends across menu design and signage, coasters, newspaper and membership brochure.
Løgismose is a Danish food company that produces and retails its own brand range of delicacies including wines, chocolates, cordials, olive oils and nuts.
The company’s brand identity and packaging, created by Homework, neatly juxtaposes the detail of historic, etched, illustrative stock depicting the company’s residence at Løgismose Castle, contrasts traditional serif flourish with a more recent sans-serif reduction, and utilises a silver foil print finish, plenty of unprinted space and the canvas texture of the brand values book, to resolve provenance, heritage and high quality with a contemporary restraint.
F. Whitlock & Sons is a New Zealand based producer of pickles and sauces with a heritage that dates back to 1877, a heritage that over the last century had disappeared from the packaging. Design studio Marx, in collaboration with running with scissors, sort to bring back and celebrate this with a mix of copywriting wit and illustrative authenticity based around Fred Whitlock’s love of hunting, an approach taken to tap into the ‘dormant frontier huntsman and mischievous child within’, and establish a more contemporary and emotive brand character set within the context of a significant history.