Opinion by Richard Baird
Varnom Ross is a London-based specialist recruitment agency carefully pairing property professionals with private and public sector clients operating throughout the UK. Their specialism emerges from a single-minded focus on searching for and discovering the perfect synergy between individual character and collective corporate culture, professional skill set and task. This is achieved through personal conversation rather than the impersonal algorithmic governance that characterises many of today’s recruitment firms. Varnom Ross worked with Bibliothèque to express this positioning through a distinct graphic identity of contrasts, graphic immediacy and personability across print (gifts, coffee cups, ink stamps, business cards and printed communications) and screen (website and social media posts).
Selected by Richard Baird.
A collection of custom typography designed as part of a new brand identity project, reviewed and published on BP&O. Between them, these highlight how sans-serif reduction and serif flourish, and significant character or nuance can contribute to a distinctive and communicative brand identity. This selection includes inline, monolinear, extended, condensed, calligraphic, brush drawn and metal type-inspired examples, and features the graphic design studios Lundgren+Lindqvist, Designers Anonymous, Shore and Bunch, amongst many others.
Opinion by Richard Baird.
Léon Courville is a Canadian vintner growing grapes and producing wine from a 18 hector vineyard surrounding his home near Ville de Lac-Brome, Quebec. The uniquely rocky, chalky and clay soil, the region’s later farming seasons and the warmth from Lac-Brome gives Léon Courville’s wine a distinctive flavour profile, one that has secured international recognition. As well as being interested in the craft of viticulture, Léon Courville is also known for his large collection of antique corkscrews that are now on display at Domaine de Brome.
Léon Courville Vigneron’s brand identity was redesigned by Montréal based studio lg2 boutique. The studio looked to convey the history of the vineyard and the tradition it proudly upholds, the experience of grape growing and the craft of wine making, as well as family, passion and the pedigree of the region through a variety of assets. These included crest and custom typography, business cards, stationery set, postcards and wine labels that feature high quality material detail, die cut labels, foil, spot colour and illustration.