BPO


Hay-Market designed by Foreign Policy

Print, stationery and identity for Hong Kong restaurant Hay-Market designed by Foreign Policy

Hay Market is a restaurant set in the grounds of the Hong Kong Jockey Club with a distinctive interior of wood, leather, copper and exposed brick. The restaurant’s brand identity, designed by Singapore based Foreign Policy is inspired by British eccentricity, vibrant jockey silks and centuries of tradition and reflect the Jockey Club’s pedigree as a British Colonial entity. This is visualised as an eclectic juxtaposition of geometric shapes, bold colour contrast and material textures, vintage British typography and authentic Victorian illustrations. Foreign Policy explain that Hay-Market’s logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations. The project scope included uniforms, menu, interior design, animated logo, signage and wayfinding.

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Festningen by Uniform

Logo design by Uniform for Oslo brasserie Festningen

Festningen is a brasserie that serves a rustic French menu and is located in Oslo’s Akershus Fortressa medieval castle and former prison. The brasserie’s brand identity, created by design studio Uniform, juxtaposes the traditional detail of etched illustration, a copper foil print finish and fabric texture, alongside a bold sans-serif, simple geometric pattern and light ink across dark papers and boards. This establishes what the agency described as a historical and contemporary guideline for Festningen.

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