Kid O is a modern American toy company that creates products that engage and stimulate children through a rich variety of shapes, colours, and sizes. Designed by Studio Lin, Kid O’s new packaging treatment — which included over 50 boxes — takes the vivid colours of the industry, reduces these down to four, contains them within geometric boundaries and pairs them with a generous use of white and panels of brown, in a way that draws distinction from convention. Alongside good consistent product photography, the bold fill and light line weight of the illustrations, playful yet restrained logotype, a single consistent typographical approach and simple structural choices the solution delivers a brightness and a contemporary moderation that draws out the products, their age group and quality, and resonates with their elemental forms and colours.
PÜR is a health-food store with two locations in the Finnish capital of Helsinki. Design studio Bond worked with PÜR on brand identity, from logo, iconography and art direction, to interior design, website, advertising and marketing materials.
Using a blend of bold sans-serif characters and moment of typographical play, earthy material detail and a pastel colour palette, still life photography and monolinear pictograms, Bond created an modern, engaging and multi-dimensional brand experience that expresses the personable nature of service and the natural effectiveness of products.
Opinion by Richard Baird.
More Than Human is a Vancouver-based record label, established by Gareth Moses, that specialises in the release of limited edition vinyl from electronic musicians such as the Passenger, Plays:Four and Kemper Norton, who’s latest EP is described as “political, weird, epic, moving, captivating, disturbing, haunting and deep”. The label’s logo and record sleeves were developed by Swedish graphic and product design studio Bedow and feature the work of artist Josef Albers and photographer Erik Undéhn.