Posted: | Author: Richard Baird | Filed under: Fashion, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Business Card Design, Design For Print, Designed by Freytag Anderson, Designed in Glasgow, Ecological Branding and Packaging, Fluorescent Ink, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Sans-serif Logotypes, Scottish Design, Stationery Design, Swing Tag Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Unbleached Materials, Uncoated Papers & Cards | Opinion by Richard Baird.
The Fableists is a children’s clothing company that creates quality basics, predominantly unisex, designed to last with ‘punk rock flair’ and utilitarian, vintage clothing and work wear influence. Their products are underpinned by a sustainable brand philosophy that pays and treats their suppliers fairly, considers its impact on the environment and aims to educate buyers on the complete life cycle of their collections.
Design agency Freytag Anderson developed a new brand identity for the Fabelists which extended to business cards, tags and stationery. This draws together and communicates the brand’s flair, the clothing’s utility and the reduced environmental impact of production through a simple and precise communicative combination of a bright contemporary fluorescent green and the energy of a lightning F motif, the consistency, efficiency and reliability of an uppercase sans-serif, the textures and mixed tones of three different unbleached, uncoated material choices, and the economy of single and two ink print production.
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Posted: | Author: Richard Baird | Filed under: Fashion, Logo Reviews | Tags: Accessories Logo and Packaging, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Business Card Design, Condensed Logotypes, Design For Print, Designed by Two Times Elliott, Letterpress, Letterpress Business Cards, Logo Design & Branding Blog, Logo Designs, Logos, Responsive Websites, Serif Logotypes, The Best Brand Identities of 2013, The Best Custom Logotypes, The Best Logo Designs of 2013 |
Design studio Two Times Elliott have just published their recent brand identity work for Odmé, a Paris fashion brand that creates handcrafted, elegant and timeless accessories with understated and urban sensibilities.
The studio’s solution—which includes a logo, logotype, website and collateral—plays very well to the luxury and crafted conventions of the industry and the urban qualities of the brand through the expense of what looks like a black foil letterpress business card, the responsivity of a website that mixes street photography with decay and graffiti, plenty of space and a bold secondary serif, and the restraint and perceived exclusivity of a blind deboss leather tag.
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Posted: | Author: Richard Baird | Filed under: Fashion, Logo Reviews | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Business Card Design, Design For Print, Designed by Mind Design, Ecological Branding and Packaging, Fluorescent Ink, Illustration, Logo Design & Branding Blog, Logo Design Trends: Dynamic Brand Identities, Logo Design Trends: Dynamic Logos, Logo Design Trends: Flexible Logos, Logos, Swing Tag Design, T-shirt Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Unbleached Materials |
Established by Goldsmiths graduate Holly James earlier this year, Feral Sphere is a UK-based fashion label that creates simple, colourful and comfortable clothing and accessories made from organic cotton using 100% renewable solar and wind energy. The label’s brand identity and packaging solution, created by Mind Design working in collaboration with illustrator Lenia Hauser, was “inspired by Japanese Shinto spirits and the ghost in the TV series ‘Lost'” and utilises what Mind describe as a ‘many logos and none solution’, a technical typographic detail, an earthy material choice and the contemporary economy and impact of a green and black ink combination.
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