Anagrama have just completed the branding of Romero+McPaul, an English-style velvet slipper manufacturer and retailer established by Italian shoemaker Mr. Migliori that produces bespoke lines handcrafted by artisans with a ‘trendy twist’.
“For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it’s sailing and yacht club maritime lifestyle. With the intention to speak of the product’s duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product’s playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product’s ancestral and upscale British nature. We gave the brand the rosemary (or “romero” in Spanish) not only as a wink to its name but also as a reference to this herb’s curious nature, as it only grows close to the sea.” – Anagrama
Brazilian fashion blogger Rafaela Abrahao recently commissioned design agency BR/Bauen to develop a new visual identity that would extend across her website and stationery. Drawing on Rafaela’s favourite brands, Prada, Versace and Hermes, and an interest in English nobility for inspiration, BR/Bauen developed a solution that unites the fine illustrative detail and typographical flourish of a blackletter monogram executed with a contemporary and consistent single line weight, an uppercase neoclassical Didone logo-type, duplex material textures and the finish of a foil, hand stamp and emboss. It is a combination which works well to convey the personal aspect of blogging, garment texture and a clear relationship with high fashion.
Dalaco is a UK-based family run cufflink and accessory business that has been designing for and marketing to jewellers for over 30 years. Their new visual identity, developed by design agency Believe In, marks the passing of the business from one generation to another through the contemporary rendering of a lark, a songbird that signals the dawn of a new day, that was inspired by the heritage of the family name and acts, much like a craftsman’s monogram, as a symbol of pride, care and a guarantee of quality.