Marwood is London-based tie and neckwear brand founded in 2010. Its collections, handcrafted from British lace and cloth, are sold internationally to boutique stores such as Barneys New York, Tomorrowland Tokyo, Liberty London, and through online retailer Mr.Porter. Multi-disciplinary design studio Everything In Between (EIB) recently developed a new visual identity, label and packaging solution for Marwood that shares the tactile qualities of the product – through material choice and texture – but also delivers sharp professional contrast in their use of geometric form, type and a glossy black ink treatment.
Last week Glasgow-based design agency Graphical House launched their new website which included some more shots of their branding work for MYB Textiles, a lace manufacturer located in Newmilns, Ayrshire that has a history dating back to the 1920’s. Based around a reinterpretation of the company’s monogram, new art direction and simple, tactile, material choices, Graphical House created a visual identity solution that draws on the heritage of the factory and gives it a contemporary polish and humanistic dimensionality.
Smith-Wykes is a London and Paris-based male fashion brand driven by the values of ‘creative independence’ ‘generosity of spirit’ and the ‘celebration of character.’ The brand’s visual identity, a combination of simple a san serif logo-type, a reductionist twist on the classic and often highly illustrated crest and a deep blind emboss – created by Studio Small – puts a contemporary and practical spin on traditional values and visuals alongside subtle craft cues.