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Smith-Wykes designed by Studio Small

Logo for London and Paris-based male fashion brand Smith-Wykes designed by Studio Small

Smith-Wykes is a London and Paris-based male fashion brand driven by the values of ‘creative independence’ ‘generosity of spirit’ and the ‘celebration of character.’ The brand’s visual identity, a combination of simple a san serif logo-type, a reductionist twist on the classic and often highly illustrated crest and a deep blind emboss – created by Studio Small – puts a contemporary and practical spin on traditional values and visuals alongside subtle craft cues.

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Pact designed by Acre

Logo and business card with marble pattern designed by Acre for co-branded retail partnership Pact

Pact is a co-branded venture and partnership between like-minded businesses located in Singapore’s Orchard Central shopping centre. The venture’s visual identity, created by design agency Acre, contrasts the geometry, square terminals and single line weight consistency of a custom ampersand (a simple and universal unifier) and the broadly spaced, neutral sans-serif characters of the logo-type with the organic, dual colour marble finish, uncoated, unbleached material choices, stickers and wood of the collaterals. A simple fusion of fashion and contemporary arts and crafts cues that binds a variety of retailers and services under the themes of evolving, natural and collaborative process and good quality personal service.

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Bernard Boutique designed by Bunch

Logo and ribbon tied bags for award-winning fashion store Bernard Boutique designed by Bunch

Bernard Boutique is an award-winning fashion store with a thirty year history that mixes the latest collections from established brands such as Givenchy, Alexander McQueen and Stella McCartney with the work of new upcoming designers. The boutique’s new visual identity, recently developed by creative design agency Bunch and extended across signage, bags, boxes, tags and other in-store collateral, contrasts a bold and masculine logotype solution with the tactile and feminine detail of the collaterals.

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