Mi&Mall is an online shopping destination and resource that brings together and supports small to medium designer brands for people interested in fashion, trends and exclusive collections. Based around a simple logo-type, ampersand, a pale colour palette and a tactile print and material choice, Mi&Mall’s visual identity, created by Spanish multidisciplinary design studio Atipo, mixes high fashion and boutique craft cues to express style and exclusivity with a sense of handmade quality and individuality.
Ina Grau is a sophisticated handcrafted shoe brand created and run by Minneapolis based collaborative shoe designers Luisa Fernanda Garcia-Gomez and Crystal Quinn. Their new identity, developed by independent designer Anthony Lane, reflects the brands traditional approach and the individual quirks of the collection through a tactile and modular stamp based system.
Deep Search is a Norwegian shoe brand that devotes its time to the inquiry of nature, fundamental human activities and their practical impact on the aesthetic of shoes. Deep Search’s brand identity—which includes a logo, logotype, stationery and packaging solution created by Bielke&Yang—is a neat fine lined and geometric logo-type that sits over the tactile quality of the material choices to resolve the functionality of foot wear alongside their visible, honest construction and high quality production.