Opinion by Richard Baird.
Twice a year the British Fashion Council exhibits the very best in British fashion to national and international audiences. It does this through three events, each held at Store Studios on the Strand. London Fashion Week (LFW) and London Fashion Week Men’s (LFWM) offer the industry a look at upcoming womenswear and menswear collections, while London Fashion Week Festival (LFWF) provides the general public with a unique shopping experience.
The London-based studio of Pentagram, led by partners Jody Hudson-Powell and Luke Powell, created the graphic identities for all three events. While each is distinct in its content and audience, they are linked by the concept of ‘discovery’, and the intention of bringing to light and juxtaposing emerging new talent and London Fashion Week’s enduring legacy. This is expressed by the intersection of lettering and type. Each event is founded on this interaction, yet has its own unique character which then forms a continuity across their own print and digital communications, from posters and brochures to motion graphics and supergraphics.
Opinion by Richard Baird
Exhibition Road Quarter is a new gallery built under and an extension of The Victoria and Albert Museum, London, the world’s largest museum of decorative arts and design. Although the V&A is known for its commitment to innovation its spaces within an early twentieth century Grade 1 listed building set limitations, with temporary retro-fitted interiors proving to be cramped and inflexible. Without the possibility of outward expansion, the V&A explored the subterranean, embracing innovation in architecture and engineering to create new modern spaces with greater scale and opportunity beneath. To celebrate the distinctive structure created by AL_A, and to tease and then announce the grand opening design studio dn&co. worked with the V&A to develop a campaign of posters and banners. These were unified by the line “A New Way In” and were based around the concept of concealing and then revealing through layers.
Opinion by Richard Baird
Deptford X is an arts festival that takes place over ten days across a number of public sites and spaces throughout the district of Deptford, south-east London, with the intention of engaging audiences in active and unexpected ways. This year’s festival, the 18th, builds on a new curatorial approach which was first trialled in 2016. To coincide with and mark this change, the festival worked with IYA Studio to develop a new visual identity. This included a flexible logo and system of arrows and x’s that link programmes, posters, supergraphics, t-shirts and tote bags, and express the dual nature of the festival and some of the character of the area.