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Eden Project – Big Lunch Extras by Believe In

Opinion by Richard Baird.

illustrated mugs designed by Believe In for Eden Project's Big Lunch Extras

Eden Project is visitor attraction set within in a former mineral pit in the county of Cornwall, England. It houses a diverse collection of plant and flower species collected from around the world, cared for under two large geodesic biodomes that maintain artificial Mediterranean and tropical climates. The bigger of the two domes is home to the largest indoor rainforest in the world. Eden Project hosts a variety of seasonal events throughout the year and is involved in the development of community programmes.

Design studio Believe In worked with the attraction to create the brand identity for Big Lunch Extras, a series of events designed to help individuals across the UK create positive change within their communities, and builds on The Big Lunch, a 3 year Lottery Fund and Halifax supported initiative that looks to bring people and their neighbours together in a simple act of community, friendship and fun.

Working with illustrator Parko Polo, Believe In’s solution connects to the idea of places and conversations through a rich and convivial illustrative approach, one that also subtly references the Eden Project’s famous structures, and extends across print communication, promotional merchandise, wayfinding, display materials and online experience.

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Reachin’ designed by Karoshi

Opinion by Richard Baird.

Duplex and die cut business card design by Karoshi for Myeloma charity event Reachin'

Reachin’ is a regular charity event established in 2012 to engage with a younger demographic and raise awareness and funds for Myeloma UK, an organisation dedicated to finding a cure for Myeloma, a rare cancer of the bone marrow. Money made from each event is complemented by the online sale of branded t-shirts, vests and tote bags.

Designed by Karoshi, Reachin’s brand identity draws its inspiration from the architecture of the Turner Contemporary art gallery, the venue of its first and forthcoming events. The building’s clerestory windows, mono pitched roofs and glass facades informed the creation of a grid-based system and the use of dynamic geometric shapes to cohesively bind a simple logo design, poster layouts, patterns, business cards, stationery, merchandise and a changing event-based colour palette.

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