Lucky 21 is a film production company, located in the US city of Dallas, who bring a “contagious energy and tireless drive” to the industry and have a production team and director roster that includes the talents of Jeff Bednarz, The Chartrands, and Tom Ryan, some of whom have worked for big brands such as TGI Fridays, AIG and Home Depot. Lucky 21 recently commissioned design studio Blok to develop a new visual identity solution, which included type, pattern, material and language choices, that would help the company to establish a strong brand personality and better position them to move into and take on the competitive Los Angeles market.
Flatpack is a film festival that sets up its projectors at interesting locations throughout the city of Birmingham during March and describes its events as a mixture of film, performance, contraption and surprises. Flatpack has been running annually for ten years whilst also developing year-round initiatives that include community archive projects, pedal-powered screenings, bespoke short film programmes, pub gigs and animation workshops.
London based design studio Dot Dash were commissioned to develop a new visual identity for this year’s Flatpack festival, which included a new name, logo, programme, promotional materials and merchandise, that would establish a strong, recognisable and flexibility foundation that could be built upon with each new event.
As well as providing space, Storyline, Norway’s largest film studio, offers a wide range of services which include, but are not limited to, set building, lighting, VFX, audio and video post production as well as costume and equipment rental.
Developed by Work In Progress, Storyline’s visual identity brings together the classic flourish of a script, the humanist qualities of hand drawn detail, a sense of practicality in the choice of secondary typeface and interior colour, and the spacial consideration and practical effects of the photography.
Bound by the energy of a bright colour palette, the identity manages to deliver a multi-faceted but cohesive solution that is distinctive and communicative, and extends across business cards, stationery, t-shirts and signage.