Opinion by Richard Baird.
UMFF is a film festival that takes place at the Ulju Arts Centre located in the South Korean city of Ulsan, and draws its name from the Ulju mountains to the west. Studio fnt worked with the film festival to develop a new visual identity treatment, which went on to include logotype, iconography, business cards, stationery, t-shirt design and signage, based around a contemporary interpretation of a traditional Korean image.
Lucky 21 is a film production company, located in the US city of Dallas, who bring a “contagious energy and tireless drive” to the industry and have a production team and director roster that includes the talents of Jeff Bednarz, The Chartrands, and Tom Ryan, some of whom have worked for big brands such as TGI Fridays, AIG and Home Depot. Lucky 21 recently commissioned design studio Blok to develop a new visual identity solution, which included type, pattern, material and language choices, that would help the company to establish a strong brand personality and better position them to move into and take on the competitive Los Angeles market.
Flatpack is a film festival that sets up its projectors at interesting locations throughout the city of Birmingham during March and describes its events as a mixture of film, performance, contraption and surprises. Flatpack has been running annually for ten years whilst also developing year-round initiatives that include community archive projects, pedal-powered screenings, bespoke short film programmes, pub gigs and animation workshops.
London based design studio Dot Dash were commissioned to develop a new visual identity for this year’s Flatpack festival, which included a new name, logo, programme, promotional materials and merchandise, that would establish a strong, recognisable and flexibility foundation that could be built upon with each new event.