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Puebla 109 designed by Savvy

Brand identity and packaging by Savvy for art, design and gastronomy experience Puebla 109

Puebla 109 is a three floor 20th century townhouse, located in the Roma Norte colonia of Mexico City, “where art, design and gastronomy converge” in the form of an evolving space utilised as a place to work in the morning, as a restaurant to eat lunch in the afternoon and as a bar to have cocktails in the evening.

Puebla 109’s new brand identity—which includes a number of different logos, packaging and print, stationery and menus created by design studio Savvy—establishes a strong, on-trend and crafted sensibility through hand drawn typography, uncoated materials, stamp-based print finishes and punched tape label detail.

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Intu designed by Heydays

Logotype by Heydays for Norwegian accounting and consultant firm Intu

Intu is a Norwegian accounting and consultation firm and real-time technological solutions provider located in the town of Bodø. Design agency Heydays developed a new brand identity solution for Intu—which included naming, logotype, business cards, print communication, custom typography and website design—based around the link between the firm’s two key services and the software it uses to deliver these efficiently.

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La Florentina designed by Mucho

Logotype as a window decal designed by Mucho for Barcelona based Deli restaurant and all day cafe La Florentina

Mucho were recently commissioned by the proprietors of Barcelona based deli restaurant and all day cafe La Florentina to develop a new brand identity and graphic language which would extend across their interior, signage and printed collateral.

Based around an early version of Futura with an exaggerated dot motif to reflect the idea of “small ingredients spicing up the structure”, the logotype, typography, window decals and printed collateral – which utilise a single, economical fluorescent ink across white paper – offers a distinctive counterpoint to the detail of the interior and the quirky collages of vintage photography and ingredients designed to “link the food with the ironic character the client wanted”.

The result is a great example of visual identity being led by the most important, communicative and experiential aspect of the brand. Here the quality, character and detail of the environment sets the tone, is mirrored in part by the custom elements of the typography and its bright colour but given contrast through the use of plenty of space in print.

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