Bau recently commissioned Greek multidisciplinary design agency Mousegraphics to develop a new packaging solution for their building material range that would convey construction in a simple, modern, distinctive way to both professionals and hobbyists. Taking inspiration from the video game Tetris, Mousegraphics created a striking packaging solution that utilises the iconic four block form of Tetriminos and a distinctive fluorescent ink print treatment to neatly resolve the themes of individual creativity and commercial construction in a contemporary way.
“The Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki merged in the beginning of 2013 into the University of the Arts Helsinki. Bond created the complete branding solution for the new university. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands. The simple and bold ‘X’ has plenty of meanings, just like art does. The symbol can be seen, for example, as a starting point, a destination, a meeting place, a location, a signature, an unknown force, a warning, an irritant, a question and a solution.” – Bond