Fruitilyzer DIY Kit designed by Resort
Posted: Filed under: Packaging Reviews | Tags: Best Packaging Designs, Fluorescent Ink, Icon Design, Illustration, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, The Best Packaging of 2013 Comments Off on Fruitilyzer DIY Kit designed by Resort 
The Fruitilyzer is an ‘electronic-organic’ music making kit that utilises the electrical energy stored within fruit and vegetables to create an instrument. The kit was developed by Tim & Puma Mimi, a “quirky electro duo from Zurich and Tokyo” who have played live shows around the globe using an electrified cucumber.
Designed by Swiss studio Resort, the Fruitilyzer’s packaging unapologetically utilises the very obvious combination of bright fluorescent spot colour, digital and lightening inspired type and an amusing and well illustrated shocked cucumber illustration to reflect the oddity of the instrument and recognises its playful, creative but limited nature. The iconography adds a contemporary single line weight technicality to the reverse making the front, which could be perceived as perhaps a little retro-cheap, appear all the more considered and intentional.
The Fableists designed by Freytag Anderson
Posted: Filed under: Fashion, Logo Reviews | Tags: Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Business Card Design, Design For Print, Designed by Freytag Anderson, Designed in Glasgow, Ecological Branding and Packaging, Fluorescent Ink, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Sans-serif Logotypes, Scottish Design, Stationery Design, Swing Tag Design, The Best Brand Identities of 2013, The Best Logo Designs of 2013, Unbleached Materials, Uncoated Papers & Cards Comments Off on The Fableists designed by Freytag AndersonOpinion by Richard Baird.
The Fableists is a children’s clothing company that creates quality basics, predominantly unisex, designed to last with ‘punk rock flair’ and utilitarian, vintage clothing and work wear influence. Their products are underpinned by a sustainable brand philosophy that pays and treats their suppliers fairly, considers its impact on the environment and aims to educate buyers on the complete life cycle of their collections.
Design agency Freytag Anderson developed a new brand identity for the Fabelists which extended to business cards, tags and stationery. This draws together and communicates the brand’s flair, the clothing’s utility and the reduced environmental impact of production through a simple and precise communicative combination of a bright contemporary fluorescent green and the energy of a lightning F motif, the consistency, efficiency and reliability of an uppercase sans-serif, the textures and mixed tones of three different unbleached, uncoated material choices, and the economy of single and two ink print production.
Bau Building Materials designed by Mousegraphics
Posted: Filed under: Packaging Reviews | Tags: Best Packaging Designs, Construction Logos and Packaging, Designed by Mousegraphics, Designed in Greece, Fluorescent Ink, Geometric Pattern, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, The Best Packaging of 2013 Comments Off on Bau Building Materials designed by Mousegraphics 
Bau recently commissioned Greek multidisciplinary design agency Mousegraphics to develop a new packaging solution for their building material range that would convey construction in a simple, modern, distinctive way to both professionals and hobbyists. Taking inspiration from the video game Tetris, Mousegraphics created a striking packaging solution that utilises the iconic four block form of Tetriminos and a distinctive fluorescent ink print treatment to neatly resolve the themes of individual creativity and commercial construction in a contemporary way.
