Bermellón is a Mexican confectionery shop that specialises in the premiumisation of traditional spicy treats typically sold on street markets. The shop’s identity and packaging, designed by Anagrama, fuses a bold and intense fluorescent colour palette with the fine detail and craft qualities of an adhesive label.
SMETS is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O review of the SMETS identity, independent design agency Coast has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points.
Argromundo is a Mexico-based retailer and manufacturer of agricultural pesticides. The brand’s new identity, created by design studio Anagrama, resolves a technological but environmentally considerate approach through a simple geometric interpretation of a clover, bright neon ink and uncoated unbleached paper.