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Learig by The District, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards for commercial and residential property developer Learig designed by The District, United Kingdom

Learig is a UK-based commercial and residential property developer managing projects end to end, from planning to design to build, and the financial considerations that link each of these stages. This end to end management, and Learig’s three tiers of expertise, is visually articulated by its new brand identity, designed by The District, through a logo of three stacked blogs which extend out to guide people through property, linking information and punctuating neutral white walls with a distinctive neon green. The project also included stationery, business cards, brand guidelines, interior signage and brochure design linked by bold colour and consistent type.

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Eero Aarnio by Bond, Finland

Opinion by Richard Baird.

Eero Aarnio Originals logo designed by Bond, Finland

Eero Aarnio is a Finnish designer and one of the great innovators of modern furniture design. He is perhaps best know for his Ball, Bubble and Puppy toy, and his pioneering use of plastics and fibreglass during the 60’s. 2016 saw the release of a book that celebrates much of Eero Aarnio’s work, selected from a portfolio that spans several decades, and also includes insight into his life. Scandinavian graphic design studio Bond were responsible for design, and delivered a bright, playful, typographical expression that shares a lot in common with the life and work of Eero Aarnio. Bond followed this up later in 2016 with a new logo for Eero Aarnio Originals, the manufacturer of Aarnio’s original designs.

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Altaskifer by Neue, Norway

Opinion by Richard Baird.

Brand identity and business cards for Alta Quartzite mining and sales business Altaskifer designed by Neue, Norway

Alta Quartzite is a natural building material quarried from the mountains of Norway’s Alta region with a unique green/grey colour, fine texture and hard wearing non-slip properties. These make it a good choice for both interior and exterior applications, from roofing, paving and staircases, to roads and walkways. Although it is material with a long history of use it is being utilised in increasingly more innovative ways, and on an international scale.

Working on the mountainside of Peska, Norwegian company Altaskifer mines Alta Quartzite using traditional methods, and is a joint sales and marketing company for the entire slate industry in the Alta region.

Altaskifer worked with Scandinavian graphic design studio Neue to develop a brand identity that would run across a variety of touch points. These are now linked by the concept of “rough beauty” and the history of the material, from the hard manual labour and functional focus of the past, to today’s modern design and crafted contexts. This is visualised through a bright but simple colour palette, typographical contrast and the meeting of organic and geometric form across business cards, tote bags, brochure and soon to launch website.

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