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Freewheel by Collins, United States

Opinion by Richard Baird.

Logo and brand identity by New York based graphic design studio Collins for Freewheel, a wi-fi only mobile phone service

Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots.

Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio Collins, through a unifying flag-based graphic device, which then expands into a bold, dynamic and multi-coloured visual language of lines and intersections and a similarly styled logotype. These go on to link print communication, packaging and website with a youthful and empowering quality.

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Antenne Books by OK-RM, United Kingdom

Opinion by Richard Baird.

Branding for Antenne Books by OK-RM, United Kingdom

Antenne Books is a London based distributor of independent publishers with a web shop that covers art, photography, design, illustration, theory, writing, fashion and culture. Their extensive catalogue of books, magazines and journals includes work by authors and artists such as Matt Lambert and Lutz Bacher, and the publishers Lodret Vandret and The Renaissance Society, amongst many others. Antenne Books recently worked with graphic design studio OK-RM to develop a functional platform for displaying and offering their publications to a growing audience, and a visual language rooted in simplicity.

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Flow Festival 2015 by Bond, Finland

Opinion by Richard Baird.

Branding, custom typography and lanyards for Helsinki's Flow Festival by graphic design studio Bond

Flow is an annual three day music and arts festival that this year took place across the weekend of the 14th of August in Helsinki, and played host to a variety of artists including Florence and the Machine, Major Lazer, Nina Kraviz and Willey. Finnish graphic design studio Bond worked with the festival to create a visual identity treatment for its 2015 event based around the idea of festival visitors as an urban tribe. This was visualised as new-tribal imagery, a mix of handmade illustration and custom typography, bound by what Bond describe as a quirky yet charming quality, and a colour palette of black and fluorescent inks. This builds on the concept and some of the assets created by Tsto for Flow Festivals between 2011 and 2014.

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