BPO


Simon Pengelly by Spin, United Kingdom

Opinion by Richard Baird.

Business cards for British furniture and product design business Simon Pengelly by Spin

Pengelly Design is a British furniture and product design studio, founded by Simon Pengelly in 1993, that embraces a material and process led approach to problem-solving, and an aesthetic that has a lightness, simplicity and timelessness. Since its foundation, the studio has gone on to secure and complete a variety of national and international furniture, transport and product design projects in collaboration with businesses and manufacturers such as Lapalma, Habitat and Modus, Virgin Atlantic and Joseph Joseph.

Simon Pengelly’s new graphic identity, created by UK based graphic design studio Spin and based around a symbol of vertical and consistently weighted strokes, draws its inspiration from the profile of one of Simon’s chairs, constructed from plywood, and set within the context of an earthy, urban and vivid colour palette of brown, grey and bright orange boards. The project included stationery, box tape, business cards and website design.

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Laji Hair & Make designed by UMA

Opinion by Richard Baird.

Laji Hair & Make logotype and pastel paper business cards designed by UMA

Laji is a hair and make-up studio located in the city of Osaka, Japan, with a distinctive interior design developed by dot architects. It features chipboard dividers and mirror frames, pegboard panels, strip lighting, exposed concrete ceilings, brick walls and utilities, concrete cast with wood surface texture, red stained floors as well as custom furniture created by Ryohei Yoshiyuki. It is a combination that makes the space appear more like an urban art studio or on-trend coffee shop rather than anything you might traditionally associate with a make-up and hairstyling space which, when considered alongside the studio’s identity, designed by UMA, is very likely the point. The project included logotype, business cards, discount certificates and postcards.

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Interior Architecture Symposium designed by AKU

Opinion by Richard Baird.

Programme with fluorescent card detail for the Interior Architecture Symposium designed by AKU

SISU was a symposium that took place in the summer of 2014 in the city of Tallinn. Organised by The Estonian Society of Interior Architects it was a place were recognised theoreticians and practitioners from Europe, Australia and Estonia met to discuss Dynamics of Theory and Practice within the field of interior architecture. The symposium’s identity, designed by AKU, leverages many of the familiar and communicative conventions of the industry and the visual identities that have come to represent it, but uses light and the interior walls of the venue to give these a unique and distinctive quality.

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