Opinion by Richard Baird.
SISU was a symposium that took place in the summer of 2014 in the city of Tallinn. Organised by The Estonian Society of Interior Architects it was a place were recognised theoreticians and practitioners from Europe, Australia and Estonia met to discuss Dynamics of Theory and Practice within the field of interior architecture. The symposium’s identity, designed by AKU, leverages many of the familiar and communicative conventions of the industry and the visual identities that have come to represent it, but uses light and the interior walls of the venue to give these a unique and distinctive quality.
“The Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki merged in the beginning of 2013 into the University of the Arts Helsinki. Bond created the complete branding solution for the new university. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands. The simple and bold ‘X’ has plenty of meanings, just like art does. The symbol can be seen, for example, as a starting point, a destination, a meeting place, a location, a signature, an unknown force, a warning, an irritant, a question and a solution.” – Bond
Media Creator is a Swedish print production and project management company that utilises a flexible web-based system that pairs a ‘intuitive computerized system’ and translation service, with ‘alert’ and ‘friendly’ staff to streamline their entire print process.
Utilising a predominantly two-tone colour palette, san-serif typography and bright contemporary illustrative detail, MediaCreator’s new visual identity, which included a new logo, stationery set and website created by design bureau Lundgren+Lindqvist, balances production efficiency with individual character and infuses it with a sense of support and accessibility.